MBA IN PUBLIC RELATIONS AND ADVERTISING

MBA IN PUBLIC RELATIONS AND ADVERTISING

About UCAM

UCAM is a university with excellence based out of Murcia, Spain. Started in the year 1995, UCAM has an active student base of 17,0000 learners and has an academic staff of more than 1000. The MBA program at UCAM, Murcia, Spain is accredited by ANECA and UCAM is a member of ENQA, Universia and EUA. UCAM has a strategic partnership networks of more than 280 universities including Stanford, National University of Singapore and National Technological University. UCAM has a corporate strategic partnership with industry leaders including Coca Cola, Microsoft, Soft and SAP Consider as university of sports, UCAM has more than 80 Olympiads as its alumni.

Program Delivery

The dual certification MBA Program at Exeed College will be facilitated by renowned faculty with decades of experience in the domain. During the program, the students will be exposed to industry specific case studies, business simulations and extempore. All the students enroll for MBA program will have access to the Electronic library access with 1000s of journals and books.

ADMISSIONS Requirements :

Applicants must have attained the following qualifications:

  • Bachelor’s Degree from a recognized University
  • Mature Entry Route based on work experience (minimum 5 yrs of professional work experience)

Document Required

  • Duly filled application form
  • Academic documents (High School / Diploma and Bachelor degree with transcripts)
  • Resume
  • A copy of your passport
  • A photograph
  • Statement of purpose
  • Experience/Employment letter

Delivery – Online:

The program will be deliver through state of the art online learning system and all the learners will have access to international journals and books. All the programs will be deliver by international faculty and student can attend the live lectures from senior international faculties by logging in the system. All the sessions will be recorded and the students can listen the lectures at free time. The LMS has option for doubt clarification session and online classroom activity.

Assignment and Assessment:

UCAM – Exeed College follows assignment based assessment approach and student has to submit an assignment after each module.

*Degrees offered by UCAM are university’s accredited own awards and should not be misconstrued as nationally accredited awards in spain. 

One year fully accredited and internationally recognized program in PR and Advertising is designed to provide learners with the knowledge and understanding of the relationship between products/services and public. The program will prepare for management career in Public Relations and Advertising.

Program Overview:

A comprehensive demonstration of basic principles and practices of Advertising and Public Relations that emphasizes creative/media strategy decision processes and historical, social, and economic influences. This module is designed to give a broad overview and understanding of the main concepts involved in public relations/advertising and will prepare learners for future work in campaign planning and brand reputation management. This course will provide a solid foundation for people working in the area.

The one year MBA (Master of Business Administration) in Public Relations and Advertising is a comprehensive program designed for the business professionals who are looking forward for a managerial or senior administration role. Post completion of the program, the learners will be awarded with a postgraduate diploma in Business Administration from Cambridge International Qualifications, UK and a Master of Business Administration from Universdiad Catolica de Murcia, UCAM.

The students enrolling with MBA in Public Relations and Advertising will undertake the core modules on International Human Resource Management, Strategic Change Management, Strategic Management and Leadership, Operations Management, Principles of Advertising and Public Relations Management and Public Relations in Integrated Marketing Communications in First Part while in the second part the students will take the module on Socio – Economic – Legal Environment and a thesis work..

Program Outline – Part A

The part A consists of six modules out of which four modules are core while two are specialized modules. The six modules will be delivering over a period of six months. All the learners who complete the part A will attain 40 ECTS which is equivalent to 120 UK Credits.

  • International Human Resource Management
  • Strategic Change Management
  • Strategic Management and Leadership
  • Operations Management
  • Principles of Advertising and Public Relations Management
  • Public Relations in Integrated Marketing Communications

Program Outline – Part B

The part B consists of a mandatory module and a thesis work. The part B will last for six months duration and all the learners will complete the part A and Part B will be awarded with a degree in MBA in Public Relations and Advertising from UCAM Spain and will attain 60 ECTS (European Credit Transfer System) which is equivalent to 180 UK credits.

  • Socio – Economic – Legal Environment
  • Thesis work

Specialization Pathway:

Specialisation Pathway:

This specialisation pathway is for learners who intend to specialise in the management of Public Relations & Advertising.

Modules:

Principles of Advertising and Public Relations Management:

A comprehensive demonstration of basic principles and practices of advertising and public relations that emphasizes creative/media strategy decision processes and historical, social, and economic influences. This module is designed to give a broad overview and understanding of the main concepts involved in public relations/advertising and will prepare learners for future work in campaign planning and brand reputation management. This course will provide a solid foundation for people working in the area. This course serves as the platform of the public relations professionals. The course provides an overview of public relations practice and will address the consistent use and value of public relations in influencing business decision-making on a daily basis in a variety of for-profit and not-for-profit organizations and situations.

Learning Outcomes:

  • Understand the concepts and principles of advertising and Public relations.
  • Understand and evaluate the objectives and importance of formulating Advertising strategies in a local and global context.
  • Be able to diagnose and analyse situations and deal with factors affecting the PR activities of an organization.
  • Understand the role public relations and advertising plays in the wider society and across the full spectrum of organizational communication mechanism.

Public Relations in Integrated Marketing Communications:

The module is designed to understand the role of Public relations as part of integrated marketing communication strategy. The learners will understand to use an appropriate Integrated Marketing Communications (IMC) tools and techniques to develop, execute and evaluate a public relations-led IMC campaign. The module also provides a more in-depth understanding of integration management principles and strategies. The module also helps to understand the importance of integrating PR activities with the Marketing Campaign.

Learning Outcomes:

  • To understand the concept of integrated marketing communication and the role of PR in IMC.
  • Be able to use appropriate tools and techniques to develop and execute PR-led Campaign.
  • Understand the role and application of digital marketing in the execution of a successful PR campaign.
  • Identify and evaluate the challenges and issues faced by organizations in respect of their PR strategies on both Domestic and Global level.

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