MBA IN MARKETING MANAGEMENT
MBA IN MARKETING MANAGEMENT
One year fully accredited and internationally recognized program in Marketing Management, designed for career progressive management professional. The program will prepare for roles in Marketing Management, Business Development, Marketing Analysis, Digital Marketing and Digital Business
Specialization Pathway:
Specialisation Pathway:
Marketing Management:This pathway is designed for learners who intend to specialise in Marketing
Modules:
International Marketing Management:
This module is designed to expose and help the students to gain an awareness of the various aspects of marketing in a global context. Understanding of contemporary theories and their applications in the research field of international marketing and management that provides the students with an opportunity to understand the global marketing environment.
Consumer Behavior and Marketing Channels:
This module is designed to help students understand the influence consumer behavior has on marketing activities. Students apply psychological, social and cultural concepts to marketing decision making. Topics include the importance of consumer behaviour and research; internal influences such as motivation and involvement, personality, self-image, life-style, perception, learning, attitude formation and change, and communication; external influences such as culture, subculture, social class, reference groups and family, and the diffusion of innovations; and consumer decision making.